Most builders know how to build.

Very few know how to grow.

The LovHack x BrandOye Growathon is a 2-week online growth challenge designed to help builders, founders, creators, and students learn how to actually grow the products they create.

This is not a traditional hackathon focused only on building.

This is about:
• distribution
• users
• reach
• growth
• visibility
• traction

Participants will receive access to BrandOye and use it throughout the challenge to experiment with:
• SEO strategy
• keyword research
• social media growth
• audience targeting
• content creation
• analytics and engagement tracking
• outreach and distribution

Whether you already have a project, startup, app, community, or side project, this challenge is designed to help you learn how products actually grow online.

Because building is only half the game.

Timeline

June 1, 2026
Growathon officially begins

June 1–14, 2026
Participants work on growth experiments, marketing strategies, distribution, and traction-building

Mid-June
Final submissions and results review

More updates, workshops, and announcements will be shared throughout the event.

Requirements

Participants must submit:

• A short description of their project/product
• What growth strategies they experimented with
• Social media profiles or public growth channels used
• Screenshots of analytics, dashboards, or performance metrics
• Key learnings and reflections from the Growathon
• Honest results and progress metrics

Participants are encouraged to focus on:
• engagement
• consistency
• creativity
• experimentation
• growth strategy quality

Raw follower counts alone will not determine winners.

BrandOye may verify analytics and usage data internally.

Hackathon Sponsors

Prizes

5 non-cash prizes
Best Overall Growth Strategy
1 winner

Awarded to the participant or team that demonstrates the strongest overall execution across growth strategy, distribution, SEO, outreach, analytics, and audience-building throughout the Growathon.

Best Content & Distribution
1 winner

Awarded to the participant or team that creates the strongest content, social media presence, and distribution strategy during the Growathon.

Most Improved Growth
1 winner

Awarded to the participant or team that shows the most meaningful improvement, learning, experimentation, and progress over the course of the Growathon.

Community Favorite
1 winner

Awarded to the participant or team that receives strong community engagement, support, and visibility throughout the Growathon.

Best Student Builder
1 winner

Awarded to an outstanding student participant who demonstrates strong execution, creativity, consistency, and growth mindset.

Devpost Achievements

Submitting to this hackathon could earn you:

Judges

Karthik Uppala

Karthik Uppala
Founder of LovHack

Umair Shaikh

Umair Shaikh
Co-Founder & Lead Dev

Judging Criteria

  • Strategy & Clarity - 30%
    How strong and thoughtful was the participant’s overall growth strategy? Were they targeting the right audience, channels, and opportunities?
  • Content & Execution - 40%
    How well did the participant execute their growth efforts across content, outreach, SEO, social media, or distribution? Was there consistency, creativity, and clear effort shown?
  • Growth Insights & Results - 30%
    Did the participant show meaningful learnings, experimentation, analytics, or traction throughout the Growathon? How well did they interpret and improve based on results?

Questions? Email the hackathon manager

Invite others to compete

Hackathon sponsors

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